Escape Hybrid to make Super Bowl Debut with a Frog
Ford is teaming up with Kermit the Frog to debut the Ford Escape Hybrid at the Super Bowl on Febuary 5th. In the 30-second ad spot developed for Super Bowl Kermit will encounter the Escape Hybrid - the world's first hybrid SUV - while exploring the great outdoors. The full story line will be kept secret until the Super Bowl. "There's no better judge of what's green than Kermit the frog," said Cisco Codina, Group Vice President, North America Marketing, Sales and Service. "Ford is the hybrid leader among American car companies, and we're going to use platforms like the Super Bowl to make sure people understand that our commitment to design, safety and technology innovation is real - and on the market today. Kermit makes that message accessible to multiple generations of people all over the world."



Comments
Seems like a pretty tacky ad campaign to me, it will probably suceed though becauce of it super bowl slot and the viral marketing phenomenon that follows as people email the ads to there friends so im betting there bad joke throughout.
Posted by: Rob Ridge | January 31, 2006 05:38 AM