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"We continue to offer America 's Number 1 brand as well as America 's Number 1 value," says Chevy General Manager Ed Peper. "We're hearing from customers that they really like our strategy of bringing great vehicles to the market place at great prices."

Chevrolet announced its new pricing strategy during the North American International Auto Show in January, showcasing exceptional pricing on the all-new Tahoe — the first of the new Chevy full-size trucks.

"Chevy's goal is to bring expressive design and spirited performance combined with great value to its customers," Peper says. "We know consumers are looking for more features and standard equipment at competitive prices, and that's what we will offer."

Currently, the Chevy Suburban has no direct competitors. The vehicle is capable of hauling more passengers and cargo than any other vehicle in the segment - and offers a 360-degree safety system of occupant protection and crash-avoidance technology that demonstrates GM's commitment to providing world-class safety.

Led by strong full-size pickup and launch vehicle sales, Chevrolet was the best-selling vehicle brand in the United States in 2005. Chevy led the industry in total sales of sport utilities last year, with combined sales of 239,316 Tahoes and Suburbans. So far this year, Chevy full-size utilities sales are up 36.8 percent over last January and share is up 13.1 points. During January 2006, Tahoe and Suburban had a combined share of 50.7 percent, indicating that one out of every two full-size SUVs sales went to Chevy.

"More Americans buy Chevys than any other brand," Peper says, "and we intend to defend our sales position with a continued strong product assault in 2006, led by our new trucks."