Ford Bronco to compete with Scion?
To many the Ford Bronco is one of those vehciels that is an icon; it holds a special place in our heart. It's was an off road beast that offered all the toughness of a pickup truck but seating for four. When Ford unveiled the concept of the new Bronco in 2004 the public went wild for it begged Ford to build it.
Ford has now decided to bring this American icon back to production but the Bronco may have lost some of it's glory while it was in moth balls. According to Edmunds the Bronco will now be assembled in Mexico using engineering from Mazda and Ford of Europe.
Read on for more details...
The Bronco will be built on Ford's Fiesta subcompact chasis in an effort to cut costs. The factory where it will be assembled already produces several vehicles based on the Fiesta mechanicals. To top it off Ford is targeting $10,000 as a price for the Bronco to compete directly with Scion.
Doesn't quite seem like the Bronco of old does it! In related news Ford has already sold it's first 'new' Bronco to OJ Simpson; he ordered a white one.
ford bronco concept mazda fiesta
